Watching these 2 short clip really broke my heart and made me teared up.

Raise awareness. Save the moon bears… use alternative medicine!
 

Stain – the title of the first 60-second announcement, produced in Mandarin and English, likens the intelligence of moon bears to that of a child and calls for empathy from viewers to support Animals Asia in their campaign to end bear farming. This message is intended to raise awareness of the plight of these beautiful bears, and will be distributed across Asia.
 

Poison – this second announcement is targeted at users that consume bear bile and highlights the potential health risks of taking bile that is contaminated. This has also been produced in Mandarin and English and has already been launched in China.