Just a few days after MAS announced the launch of it’s Sub-Zero campaign, Tony Fernandez (AirAsia prodigy) has announced 2 subsidized offers as a counter attack. This news made me smile.
“AirAsia has countered Malaysia Airline’s Zero Fare campaign claiming that their cheapest air ticket still costs less than the national carrier’s latest product that was launched yesterday.”
As a reaction to MAS’ copy-cat campaign, Tony had revealed some new plans up his sleeves.
1) AirAsia would pay the difference to any of his passengers if they can find any MAS airfare that is lower than the cheapest offered by AirAsia
2) AirAsia’s own cheaper than zeor Sub-Zero campaign that will be launched in a few days time.
Looks like MAS is going to have a real bad time ahead. Always a supporter of AirAsia
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Hi, just want to share my thoughts, has no offense here. I don’t think MAS is copy-cat AirAsia, as Mr Idris Jala said they are creating new demand for their customers. And I read an article, someone posted up in Lowyat, http://forum.lowyat.net/topic/688870, said that Mr Jala got the inspiration from Air Asia and also other airlines company. And he mentioned that this zero fare product is one of the plan in his Business Transformation Plan.
jesslee90>> hi there. Don’t worry. no offense taken. i’m pretty sure MAS is working hard for on the new BTP. i just quoted the “copy-cat” thing from the newspaper or something. sorry for the confusion.
however, one thing for sure is, this competition between MAS and AirAsia is actually beneficial for the public.
U’re rite, SlowCatchUpKuan! We the customers are the biggest WINNERS of all! YEsssssssssss! Overall better value is still MAS when consider everything we get. Looking 4ward to MAS introducing Low Fares for ASEAN countries! Now i am a big fan of MAS (soli AirAsia)
anon>> i’m looking forward to both MAS and Air Asia’s promotion hahaha